Profession Advertising photographer from scratch
Who is this course suitable for?
For Beginners in Photography
Learn how to set up light and a frame, take and professionally process photos from scratch. Master the nuances of advertising photography, conduct your first shoot for a client, and start a career as a commercial photographer.
For Beginner Commercial Photographers
Master advanced retouching techniques and learn how to highlight a product’s advantages using photos. Create a portfolio of flawless advertising shots, boost your personal brand, and attract the attention of major clients.
For those who need photography for work
Learn how to shoot cool with any equipment and learn how to hook the viewer with advertising photography. You will be able to create high-quality visuals for social networks, websites and catalogs. And also – independently organize photo shoots and effectively work with photographers.
What will you learn?
- Take professional photographs
Learn how to work with professional equipment. You will be able to correctly set up lighting, build a composition and take high-quality photos, even if you have never held a camera in your hands before.
- Take advertising photos
Learn how to create commercially successful photos for brands. You will be able to conduct subject, portrait, food and lifestyle photography. Learn life hacks that will help you start in advertising photography.
- Produce photo shoots
Learn how to create concepts for advertising projects, select locations for photo shoots and organize the work of the team on site. You will be able to manage the budget and deadlines of complex projects.
- Process photos
You will be able to work in photo editors at an advanced level and master the techniques of professional retouching. Learn how to do color correction and stylization to make your work stand out from the competition.
- Form a brand strategy
Understand what the audience wants and how to turn them into brand fans. Learn to apply knowledge of psychology, branding and metaphors in advertising photo projects.
- Work with a client
Learn how to pump up your personal brand, put together a cool portfolio and attract major clients. Understand the legal aspects of the work, and be able to confidently enter into contracts and participate in tenders.